Indian Bollywood actors Riteish and Genelia Deshmukh have been unveiled as the first-ever Indian brand ambassadors for Pokémon Go.
This announcement was first made at the Pokémon event in Mumbai on October 16, where fans saw the exciting news early.
The participants are eagerly waiting to connect with the actors, and fans are expected to engage with them through active participation
With their influence, the game aims to create a connection with Indian players, showing how it blends entertainment, culture, and family-friendly fun.
Check out the teaser featuring the two actors below:
Genelia Deshmukh “This Festival of Lights event is so perfect where you see the wisdom of tradition merged with technology.
Pokémon Go is embracing Indian culture in a fun and creative way, especially with the iconic Pikachu now sporting a saree!
“As a tech enthusiast and gamer, becoming part of the Pokémon Go family feels like the perfect fit. I’ve been playing the game since its launch in India back in 2016, and now being able to represent it is truly exciting. The game goes beyond entertainment, offering a unique way to connect with our cultural heritage through an interactive experience that everyone can enjoy.“
Ritesh Deshmukh said
Pokémon Festivities Celebration in Mumbai
This isn’t the first time a Bollywood star has partnered with a mobile game. Battlegrounds Mobile India recently teamed up with Deepika Padukone, introducing in-game skins inspired by the actress.
The trend of merging gaming with pop culture through high-profile collaborations is becoming more popular, as companies continue to work with top names from film and sports to bring fresh and exciting experiences to players.
Pokémon Go is bringing its Festival of Lights event to Bengaluru at Phoenix Marketcity on November 3, 2024. Pikachu will once again wear a saree, and players can get exciting surprises and giveaways.
Additionally, an Instagram sweepstake will offer two lucky winners from India the chance to attend the Pokémon Go City Safari in São Paulo.
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